Social Camp Season 5
Hands-on social planning — content pillars, channel strategy, and campaign calendars.
Hanh Social2024
I'm Minh HienA Digital Marketing Undergraduate
Marketing is not just about attention, it's about connection.
1+ Years
hands-on experience across brand communications and social media.
About
Phong Thi Minh Hien
“I believe good marketing starts with really understanding people”
I'm Minh Hien, a final-year Digital Marketing student fascinated by one simple question: what makes people notice, care, and connect?
That curiosity shapes how I approach marketing. I'm interested in the small things behind how people think, feel, and behave, and how those observations can become insights, strategies and creative directions that feel relevant, relatable, and memorable.
Through my experience at RMIT University Vietnam, freelance projects, and academic work, I've explored different sides of marketing, including brand communications, campaign strategy, audience research, content, and social media. These experiences have helped me develop both strategic thinking and a strong sense of storytelling and visual communication.
Education
My education foundation
RMIT University VietnamOct 2022 — Apr 2027 (expected)Bachelor of Business
Major
Digital Marketing
Minor
Logistics & Supply Chain Management
Honors & Awards
Supporting courses
UGC Creator
Producing authentic user-generated content and short-form video that converts.
Hanh Social2024
Public Speaking
Confident pitching and presentation delivery for client-facing work.
HuynhDuyKhuong2023
Art of Copy
Persuasive copywriting for ads, captions, and a consistent brand voice.
DanLok2023
Skill Summary
Skills
Content StrategyBrand CommunicationSocial Media PlanningProject CoordinationMarket & Competitor ResearchContent Performance AnalysisShort-form Video Production
tools.
Analytics & Insight
Social listening
TikTok Analytics
Meta Business Suite
Creative & Content
Canva
CapCut
Premiere Pro
Productivity
MS Office
Google Workspace
Notion
languages.
English — professionalChinese — basicVietnamese — native
Here's a showcase of all things that I love
Freelance & part-time
Course clients
Work Experiences
Highlighted work
Tap a card to open the full story.
Instagram
The Vietnamese Teachers' Day 2025
RMIT University VietnamInstagram
RMIT x MisThy
RMIT University VietnamPersonal Branding Reels
HuynhDuyKhuongPersonal Branding Reels
HuynhDuyKhuongMina Information
MinaHome HomestayHotel Experience Reel
The One Hotel GroupASMR video
THÈM HealthyProduct information
THÈM HealthyCampus Feature Post
RMIT University VietnamBrand Story Carousel
HuynhDuyKhuongInstagram
Brand Story Carousel
HuynhDuyKhuongCarousel
MinaHome HomestayCarousel
MinaHome HomestayShe was able to understand briefs, follow project requirements, and support both creative and operational tasks in a timely and responsible manner. She showed responsibility in completing tasks and was receptive to feedback.
University Communications, RMIT University Vietnam
University Projects
Award-winning client pitches
University Medical Center
Winner - Creative IdeasContext
University Medical Center, a leading public teaching hospital, was turning 30 — already at full capacity and unable to compete on price or facilities.
Requirement
Build a full IMC campaign that makes people remember UMC for its heart — the real moments between patients and the people who care for them.
Read case →
Dragon Capital Vietnam
Winner - Video CategoryContext
For Dragon Capital, a leading asset manager, investing still feels out of reach to most Vietnamese — “I’m… not an investor”.
Requirement
Deliver a creative brief and a 1–2 minute branded video that makes fund investing a lifestyle worth aspiring to — “Live Like an Investor”.
Read case →
Xanh SM
2nd Runner-upContext
Xanh SM, Vietnam’s pioneering all-electric ride-hailing company, was ready to take its green mission beyond the border.
Requirement
Recommend which new market to enter and prove why — a market-entry strategy backed by PESTLE research and international-business theory.
Read case →
others.
Social Media & Mobile Marketing deck
Open the full deck ↗Digital Content Creation report
Open the full report ↗Driving Innovation in Organizations deck
Open the full deck ↗Marketing Innovation Proposal deck
Open the full deck ↗Intro to Logistics & SCM infographic
Open the full infographic ↗Driving Innovation infographic
Open the full infographic ↗The Foundation of Entrepreneurship infographic
Open the full infographic ↗Transportation & Freight Logistics deck
Open the full deck ↗Warehouse Design deck
Open the full deck ↗The Foundation of Entrepreneurship deck
Open the full deck ↗I'm not perfect
just getting better
Why not? If given the chance, I'm ready to grow with it.
Get in touch
Let's work together
thank you